“Pay Per Click” is not really an accurate description of Google Ads anymore. Get More for Less – Stop Throwing Money AwayĪ fully trained, experienced, professional Google Ads expert can often minimize the amount you spend on PPC search and display advertising – yet increase and improve traffic and/or conversion rates. Choosing the right advertising medium, creating good ad copy or display ads, and properly matching the right keywords to the best ads to the most appropriate pages all lead to a productive campaign. Google Ads, like anything else in internet marketing, is not just about keywords. It is very easy to get it wrong, resulting in lots of seemingly random clicks, or end up competing with your own site’s position in organic search – paying for search visibility you already have. Setting up a basic Google Ads campaign is relatively easy, but making it really work well without wasting a lot of time and money is something that escapes many webmasters. PPC or Pay Per Click ads, such as Google Ads (formerly known as Adwords), can be an excellent way to get highly targeted traffic to your website right away.
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